Vicky Kaushal is Beardo’s new face for fragrances

New Delhi, July 9 (Dumanimail) Men’s grooming brand ‘Beardo’ on Saturday announced Bollywood actor Vicky Kaushal as ambassador for their range of fragrances.

The brand has also extended their #HairyMasuclinity campaign and launched a new digital film, featuring all-rounder Indian cricketer Ravindra Jadeja.

Talking about the partnership, Vicky said in a statement, “BEARDO’s latest campaign feels personally curated for me. The concept of groomed yet rugged is something I relate to. I believe that a man’s choice of fragrances is an extension of his signature style. I like mine classy yet undeniably masculine, a combination that Beardo’s range of fragrances does very well. Truly excited to share what we’ve been working on together.”

On the collaboration, Ravindra said, “As a sportsman, constructive aggression is an important part of my game. A good sportsman is equal parts maverick and fearless leader- traits which I have always associated with a brand like ‘Beardo’. Their latest campaign of #HairyMasculinity and the values it stood for, felt tailor-made for me. So, we got to talking and the rest as they say – is history.

On collaborating with Jadeja, Sujot Malhotra, CEO at Beardo said, “Jadeja is an icon of the kind of masculinity we stand for, we take huge pride in his joining us to celebrate the good and great, where real men make a real difference, on the field & off it.”

Expressing his thoughts on roping in Vicky, Sujot added, “Beardo believes in celebrating every facet of masculinity that goes towards making men the best version of themselves. One of the many ways we partner them in this journey is helping them look and smell immaculately irresistible. Given his sophisticated ruggedness and the values that the brand stands for with #HairyMasculinity, we believe Vicky is a perfect fit to inspire men on our behalf to be Raw, Real & Unfiltered – basically the best version of themselves.”

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