TVS Srichakra enters Europe 2-wheeler tyre market

Chennai : Two and three-wheeler tyre makers TVS Srichakra Limited today announced its foray into the European market with its new range of Eurogrip two-wheeler tyres customized to meet the European rider’s needs.

The first product to be launched is “Eurogrip Bee Connect” scooter tyres which will be available in a basket of 40 different sizes in the coming months. This is the first line of tyres launched after the setting up of TVS Srichakra’s Product Design and Development Centre in Milan, Italy.

“We have developed a new and exciting range of tyres suited for the European roads and conditions, keeping in mind the needs of the European rider”, Andrea Bianchi Milella, Marketing Manager, of TVS Srichakra’s Italian Centre, said.

Bee Connect is the first amongst many product launches planned for the European and international markets. There are more in the pipeline in the current fiscal year. A knobby product for off-road purposes and a street tyre for medium and big displacement motorcycles, both in Radial and Cross Ply construction are lined up for launch in the next few months”, Andrea said.

Mr.P.Madhavan, EVP–Sales & Marketing said “Our entry into the prestigious European tyre market is a testimony to our three decades of experience and specialization in the two-wheeler tyre category and is a step towards building Eurogrip as a strong global brand.”

The new products introduced in Europe will also be launched in the India replacement market as well as all the countries where TVS Srichakra has established a distribution network, he said.

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