Flipkart’s 10th Big Billion Days shopping festival sets new record

Bhubaneswar: The Big BillionDays (TBBD) 2023 marked a decadeof success for Flipkart’s annual
flagship event, which is drawing to aclose today, with a stellar responsefrom millions of customers and the  seller community. Reflecting anoverall uptick in consumer sentiment,the 10th edition of TBBD witnesseda record 1.4 Billion customer visits over early access and 7 days of the shopping festival. Speaking about the successful
completion and impact of 10 years of The Big Billion Days, Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, “This year’s ‘The Big Billion Days’ has received great response from bothcustomers and our extensive network of sellers across the country, which reaffirms Flipkart’s purpose of delivering value and convenience to
the larger ecosystem. In this milestone year, we continue to spread festive cheer by creating 1 lakh new
job opportunities across our supply chain, including fulfillment centers,sortation centers and delivery hubs.
We strengthened another pillar of the Indian retail ecosystem by expanding our kirana program, and
this year, over 4 million deliveries were made by these partners in theinitial days of TBBD. This truly
reflects the impact Flipkart has made on the ecosystem, where year after  year, we have witnessed millions of
individuals embrace the power of digital commerce.” Choices in Smartphones, Laptops, Tablets and Home Appliances indicate a strong premiumisation trend PAN-India this year. Flipkart’s focus on providing value to every
shopper remained a priority duringTBBD too, with Televisions, Audio Devices, Smartphones and Grooming
products being top choices. This was enabled by several affordability constructs in collaboration with third
party partners and banks that weremade available to all shoppers.Deliveries were made to remote
regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and
Longewala (Rajasthan), demonstrating the true impact of ecommerce in democratizing accessfor all consumers. This year also saw the largest fleet of women wishmasters compared to theprevious TBBD editions. Flipkart’s Kirana partners delivered over 4 million packages in the first 4 days of TBBD’23. Seller success reachednew heights on India’s homegrown e-commerce marketplace with 2Xcrorepati seller growth over TBBD2022. Showcasing true commitment to the artisan community, Flipkart’s Samarth programme created an’Indian Roots Store Front’ which enabled a large community of weavers and artisans to bring over3.5 lakh products across Home, Furnishing and Lifestyle categories. Samarth sellers observed a 6X growthcompared to the pre-festive period.A range of affordability optionsmade products and services moreaccessible for millions of shoppersduring TBBD’23. With offers oninstant savings and unlimited cashback, Flipkart Axis Bank CreditCard witnessed an 8X growth in overall spends and 4X growth in orders placed. New on-appexperiences such as Flippi (a Chat GPT-powered shopping assistant),Vibes (video-led browsingexperience) and SPOYL (Gen ZFashion experience), saw greattraction, with a ~4X increase in engagement compared to the prefestiveperiod. Flipverse (3Drendered, immersive Virtual Worldwith multiple brand spaces) saw a10X increase in visits compared to the pre-festive period.

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