Meat brand Nandu forays into Hyderabad market, plans 300 stores across country by next 4-years

Hyderabad : Nandu’s, India’s largest hyperlocal and omni-channel meat brand, has announced its entry into the Hyderabad market on Monday, as part of its pan-India expansion strategy.

Launched with one store at Addagutta Society in the city and a second one at KPHB Colony, Kukatpally in the city also, ready for launch in a week’s time, the Bengaluru-based brand plans to set up five new stores by December 2021.

Over the next year, 15 more Nandu’s stores are slated to be launched across Hyderabad. Nadu, part of the Nanda Group, is a pioneering company in the poultry business since 1963 – was launched in 2016.

Hygienic brand stores, the brand’s decision to enter the ‘culinary-conscious’ city with high purchasing power and a growing awareness for quality meats is in line with its long-term strategic approach.

Nandu’s aims to set up 300 stores across the country in the next four years with the intention of transforming the hyperlocal meat purchasing experience for discerning meat lovers in India.

Speaking on the occasion, Narendra Pasuparthy, Chief Farmer, CEO and Founder, Nandu’s, said, the decision to enter new markets is also viewed from the sustainability lens. We believe that now is the right time for us to expand our horizons. Hyderabad is the perfect market that presents new opportunities for growth and innovation. We are hopeful that the city will embrace our fully-integrated, farm-to-fork offerings for more reasons than one.

With a vision to make safe and healthy meat, the company which launched its meat products accessible to consumers at competitive prices in 2016, is synonymous with a sustainability-focused farming and fully owned and integrated supply chain in a largely unorganized industry.

As part of its expansion, Nandu’s plans to recruit a 150+ strong member team to deliver the brand experience successfully in Hyderabad’s key markets as it expands its store footprint across the city.

The omni-channel, fully-integrated, farm-to-fork meat brand will make its entire range of products – fresh chicken, mutton, fish and seafood, ready-to-cook / eat, ready-to-cook biryani kits, and heat-and-eat products – available in its stores across Hyderabad.

Elaborating on the plans for the Hyderabad expansion, Vinay Gopinath, Chief Operating Officer, Nandu’s, said, Nandu’s presence in the city will help address the growing demand for fresh, healthy, and safe meat, fish and seafood.

Currently, the only omni-channel, fully integrated farm-to-fork meat brand in Karnataka, Nandu’s includes retail and home delivery services via the company’s e-commerce website, app, call centre orders and popular e-commerce marketplaces.

In keeping with the brand’s commitment to responsible operations, Nandu’s goal is to embrace 100% plastic-free, eco-friendly packaging by 2023.